Despite low-key launch, operating system update could make a big splash with remote and hybrid workers.
Microsoft has never been particularly modest about launching new operating systems. The Windows 95 launch party, for example, was hosted by Jay Leno and featured circus tents, a full-size Ferris wheel, and Bill Gates and Steve Ballmer dancing to the Rolling Stones’ “Start Me Up.” The company reportedly spent $500 million each on marketing campaigns for Windows XP and Vista and three times that for Windows 8.
However, the company has taken a far more measured approach with Windows 11, which became available on Oct.